GTA 6 Pre-Orders Are "Far Above Expectations," Take-Two Says
Pre-orders for Grand Theft Auto 6 are running "far above expectations," Take-Two Interactive chief executive Strauss Zelnick told investors on Monday, 9 November 2026. The comments came on the company's earnings call, a live discussion held after a business reports its quarterly results.
Take-Two, which is headquartered in New York City and trades on the Nasdaq under the symbol TTWO, reported its fiscal second quarter 2027 results the same day. Its major labels include Rockstar Games, which makes the Grand Theft Auto series, along with 2K and Zynga. Pre-orders for the new game opened in June. In August, Zelnick had described the opening as an "exceptional start."
The game has two main prices. The base edition costs US$80. The Ultimate Edition, which includes add-on content, costs US$100. Take-Two said most pre-orders are at the US$100 price point. The company counts the US$20 gap between the two editions as recurrent consumer spending, a term for the money players spend on a game after they first buy it.
Zelnick said he expects Grand Theft Auto 6 to "set a new baseline" for Take-Two. He added that "numbers will speak for themselves." Take-Two president Karl Statoff called the game's launch a "defining moment for the company and global entertainment industry." Zelnick also said fiscal year 2027 "will be a historic year for Take-Two."
Looking ahead, the company expects net bookings of US$3.35 billion to US$3.5 billion for the next quarter. Net bookings is the value of orders for games and related products in a period, before some adjustments. Take-Two also expects recurrent consumer spending to rise by 12 percent, driven by the release of Grand Theft Auto 6.
The older games will keep going too. Zelnick said GTA Online, the shared online mode, and Grand Theft Auto V will continue to receive updates. Grand Theft Auto V has sold nearly 235 million units across three console generations, and the Grand Theft Auto series as a whole has sold over 480 million units.
For players, the practical choice is now clear: the base edition at US$80 or the Ultimate Edition at US$100. Take-Two has not said anything in the call that changes the price of either edition. Future quarterly results will show whether pre-order strength carries into sales once the game is out.
