Sabrina Carpenter Stars in New Johnnie Walker Campaign Directed by Damien Chazelle
Sabrina Carpenter is the star of a new Johnnie Walker advertising campaign directed by Damien Chazelle. The campaign was revealed on Tuesday, 10 November 2026, as reported by Billboard.
The look of the visual takes its cues from French New Wave cinema, the 1950s and 1960s film movement known for loose, playful filmmaking. In it, Carpenter walks into a jazzy nightclub and picks up a drink made with Johnnie Walker, the Scotch whisky brand, from the bar. She then looks straight into the camera and says "Keep walking."
Carpenter said she and Chazelle set out to create a true cinematic experience that was playful, unexpected and full of personality. The campaign is part of her ongoing partnership with the whisky brand.
Chazelle is best known for films built around music. He directed La La Land and Whiplash, both of which put jazz and performance at their centre. A jazz nightclub setting fits that pattern, though the campaign is an advert rather than a feature film.
Carpenter's screen career stretches back further than many of her chart hits. She made her acting debut in 2011 on Law & Order: Special Victims Unit, the long-running New York crime drama. She has also been cast as Ginger Rogers in an upcoming biopic about Fred Astaire, the dancer and screen star who partnered with Rogers in a string of 1930s musicals. That film has not yet been dated for release.
Her music career has been just as busy. Her album Man's Best Friend was her second No. 1 on the Billboard 200, the weekly chart that ranks albums in the United States by sales and streams combined. The record also produced "Manchild," which topped the Billboard Hot 100, the main weekly singles chart in the same country.
For fans, the campaign offers a new way to follow Carpenter's work, from the nightclub scene to the camera line that closes the spot. For anyone following the business side, it is another example of a music star taking on a major brand deal, with the actor and singer both on display in one short piece of film.
