Naima Bock Signs to Fire Talk and Breakfast, Releases "Rocks"
London singer-songwriter Naima Bock has signed to Fire Talk, and has also signed with Bristol independent label Breakfast, according to Pitchfork, which reported the news on 11 November 2026.
The same report covers a new song, "Rocks". Its video stars a horse, which appears alongside Bock in the clip.
Bock was formerly a member of Goat Girl, the London band. As a solo artist she was previously on Sub Pop, the Seattle label that released early records by many well-known independent acts. Her most recent album is Below a Massive Dark Land, released in 2024. Since then she has put out "Rolling", a single released on its own rather than as part of an album.
Bock has toured with Dinosaur Jr., the American rock band, and with the folk guitarist Jake Xerxes Fussell. Her upcoming European dates include shows in the United Kingdom in April and in continental Europe in May.
Two dates have been confirmed so far. She is scheduled to play Earth Theatre in London on 22 April, and Le Chinois in Paris on 20 May.
Why does a signing matter to listeners? A record label decides who makes, releases and promotes an artist's music, and in return it usually takes a share of the income that music earns. Signing with two labels, as Bock has done, means two companies will share those roles.
For anyone who wants to hear "Rocks", the track and its video are the first new material since "Rolling". Tickets for the spring dates will be sold through the venues and promoters that run them.
