Zimmermann Plans 15,000-Square-Foot Paris Flagship for 2028

Zimmermann plans to open a 15,000-square-foot flagship store on Avenue Montaigne in Paris in 2028, WWD reported. The shop would be one of the largest points of contact the Australian label has with customers in Europe's fashion capital. The plan comes as the company settles a new chief executive.

Zimmermann was founded in Sydney in 1991. Roberto Eggs has taken over as chief executive from Chris Olliver, who becomes executive chairman. Eggs had sat on the company's board of directors since March 2025 before taking the top job.

The company has a majority owner in Advent International, the US private equity firm, which bought its majority stake from Style Capital in 2023. Private equity firms buy companies to grow them and later sell them, so the new owner's plans will shape the brand's next few years.

Zimmermann runs 118 freestanding stores around the world, which are shops the brand owns and operates itself. It also sells through about 500 wholesale stores. Wholesale means selling in bulk to shops that then resell the goods to customers. That side of the business accounts for less than one-third of total sales, according to WWD.

The fastest-growing part of the business is direct-to-consumer, meaning sales the brand makes itself through its own stores and online channels, without a retailer in between. For the label, that shift means more of each sale passes through its own hands, and it sets the terms for how the brand is presented.

To build its presence, Zimmermann has picked 15 cities around the world as priorities. The United States is its most important market, and the brand has operated there since 2011. The Paris store would add a major base in a city where the company has not yet opened a flagship.

No opening date beyond 2028 has been given, and the company has not released a store budget. The Paris project, the new chief executive's first moves and the planned growth in direct sales are the next points to watch.