Sease, the Loro Piana Brothers' Milan Label, Adds a Full Women's Range

Sease, the Milan performance and lifestyle brand founded by Franco and Giacomo Loro Piana, has added a full women's range to its fall 2026 lineup. The brand had until now been known mainly for menswear and technical clothing, and the new collection marks its move into womenswear.

Franco Loro Piana told WWD that the company is entering womenswear because customers asked for it.

The two brothers spent years at their family's textile business until it was sold to LVMH Moët Hennessy Louis Vuitton, the French luxury group, in 2013. That deal was for 2 billion euros. Sease, which launched in 2018, is their own venture after that sale.

The brand's fabric is Solaro, a technical cloth that Sease describes as offering protection from ultraviolet rays and resistance to water. The label's C-Blazer, one of its first garments, is known for a soft build and a relaxed fit, according to the same report.

The women's fall 2026 collection includes a new drop of the Ski Kit capsule, a small group of matching pieces released as a set. These outfits are cut from Solaro and bonded with membranes, thin waterproof layers, for weather protection.

Sease's own website sets out the Ski Kit Collection FW26 in more detail. The range is made for the piste, for freeride skiing off marked runs, and for après-ski, the time spent off the slopes. It includes padded jackets, three-layer shell jackets, ski pants, mid-layers and base layers. The brand says the pieces combine tailoring fabrics such as Solaro and cashmere with a three-layer membrane construction and taped seams, which it says make them waterproof and windproof. Each look comes in a sporty version and an elegant version.

Sease also runs a separate online space, ski.sease.it, which it describes as a new experience dedicated to skiing.

Looking further ahead, the brand plans to release its spring 2027 collection in April. According to the WWD report, that range will act as a resort counterpart, a collection for warmer months, with a focus on coastal life.

For a label of Sease's age, the step into a full women's line is a clear change of scale. The brand will need to show that the new range sells as well as its menswear and outerwear have, and the company has not yet shared those numbers.