eBay Live Starts Six-Day Luxury Resale Series Ahead of the Holidays
Bidding for luxury handbags and watches on eBay Live starts at USD 99, and at USD 1 for luxury timepieces. The online marketplace eBay is running six days of livestream sales of second-hand designer goods, beginning Sunday, 15 November, and ending Friday, 20 November. WWD reported the lineup.
Resale means goods sold again by their previous owners or by dealers. A livestream is a video broadcast in which a host shows each item and takes bids as they come in. The series is timed for the holiday shopping season.
Each night has a different host and sales team. Reserved Luxury opens on Sunday with Aimee Kelly. Bolt Luxury follows on Monday with Jake Fleming, and Happy Jewelers with Sayeh Soltani takes Tuesday. Watch by Juls, with Cassie Thorpe, is on Wednesday, Swiss Ice with Albert Muzquiz on Thursday, and Vookum on Friday.
The streams include a rare Hermès crocodile Birkin, archival Chanel and Louis Vuitton bags, and Rolex and Cartier watches. Reserved Luxury's stream will also feature a Balenciaga City bag, a Bottega Veneta Andiamo, a Fendi Baguette and a Dior Saddle bag. It will offer a rare 2026 Matthieu Blazy Chanel runway flap bag, and a limited-edition Louis Vuitton Artycapucines bag made with the artist Tschabalala Self.
Interest in some of these styles has risen on the platform. Global eBay listings for the Balenciaga Le City bag rose 936 percent year over year, according to the company's figures as reported by WWD. Listings for the Bottega Veneta Andiamo are up 43 percent, the Fendi Baguette up 42 percent and the Dior Saddle up 30 percent. Listings measure items put up for sale, not completed purchases. Chanel has been the most-purchased luxury brand on eBay over the past five years.
Earlier this year, eBay Live sold a platinum Rolex Daytona watch for USD 170,365 and an Hermès crocodile Birkin for USD 31,376. Vookum's "5M Auction" on the platform drew nearly 50,000 viewers. Vookum will return for the final night of the holiday series with Rolex Daytona models.
For shoppers, the series offers a way to bid on high-end goods at much lower opening prices than the list prices of the same brands in shops. The sale prices of the past few months show that opening bids and final prices can sit far apart. Whether the holiday bidding follows that pattern will become clear only after the streams end on Friday.
