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Saracens turn to seasoned rugby operator Ed Coetzee as new CEO

Carys BevanPublished 2w ago3 min readBased on 2 sources
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Saracens turn to seasoned rugby operator Ed Coetzee as new CEO

Saracens have appointed Ed Coetzee as their new chief executive officer, bringing in a former prop who has run two professional clubs already and played more than 300 games in his own right.

The 46-year-old South African replaces Charlie Beall, who stepped down at the end of the 2025-26 season after leading the club off the pitch at the StoneX Stadium. BBC Sport

Coetzee's playing career alone makes him a striking fit for a club that prides itself on a hard-nosed, forward-forward identity. He spent four seasons with the Sharks in South Africa's Currie Cup and Super Rugby set-up, then six years across the Channel at Bayonne and Biarritz in France's Top 14 — the country's top professional tier. In total, he made more than 300 professional appearances as a prop, the position at the front of the scrum where the physical contest is most direct.

What sets Coetzee apart is that he moved seamlessly from packing down to running the business. After retiring, he joined the Sharks' commercial operation, rising from commercial and marketing director to chief operating officer before being appointed CEO of the Durban-based franchise in 2019. He then took the top job at Brive, the historic French club, in 2024 and has been there since. BBC Sport

That track record — two CEO roles at professional rugby clubs across two of the game's major markets — gives Saracens an executive who has negotiated both the southern hemisphere and European commercial landscapes.

In his first comments since the appointment, Coetzee kept his language measured but ambitious. He said his focus would be on "building on strong foundations" and "fostering a culture of high performance, accountability and continuous improvement." The broader goal, he added, is to "achieve sustained success on the field and establish Saracens as one of the most admired and respected sporting organisations in world rugby." Saracens

For Saracens, the appointment comes after a period of transition in the boardroom rather than on it. Beall's departure at the end of last season left a vacancy that the club has filled with someone who understands the sport from the inside out — from the bottom of a scrum in Durban to the boardroom of a French Top 14 club.

Whether Coetzee can translate his experience in South Africa and France into success in the English Premiership — the domestic league Saracens compete in — will be the question that defines his tenure. The season ahead will offer the first clues.