Jason Sudeikis walked the red carpet at the Academy Museum of Motion Pictures in Los Angeles on July 27, 2026, for the Season 4 premiere of Ted Lasso — and the show returns to Apple TV+ on August 5, 2026. Deadline

He was not the only one there whose day job involves Apple. Tim Cook, the company's chief executive, attended alongside John Ternus, Apple's hardware engineering chief. Deadline The presence of two of Apple's most senior executives at a single-series premiere tells you where Ted Lasso sits in the company's priorities — it is the flagship original that helped define Apple TV+ when the streaming service launched, and a fourth season means the title is still central to that strategy.

Apple's own TV+ press site confirms the August 5 premiere date. Apple TV+ Press The show's page on the Apple TV+ platform has also been updated with new material for returning viewers: a one-minute clip titled "A World Away: Season 4" and a two-minute recap clip called "Return: Season 3." Apple TV+ A separate "Season 4: Teaser" trailer is listed on Apple TV+'s coming-soon page. Apple TV+

For fans, the rollout is straightforward: a teaser trailer, a recap of where Season 3 left off, a short Season 4 preview clip, and then the new episodes beginning August 5. The recap clip in particular suggests Apple is counting on viewers who may not have watched since the third season — a common move for streaming series with long gaps between seasons, where the platform's own viewing data often shows that returning audiences appreciate a refresher before new episodes drop.

The Academy Museum, on Wilshire Boulevard, has become a regular venue for high-profile streaming premieres in Los Angeles. The Ted Lasso Season 4 red carpet followed that pattern, with cast and executives photographed on arrival. Deadline

Ted Lasso premiered its first season in 2020 and became one of Apple TV+'s most recognised originals, winning multiple Emmy Awards across its first three seasons. Season 4 picks up the story nine days before the August 5 streaming premiere — enough time for the teaser, the clips, and the red-carpet photographs to do what they are meant to do: put the show back in the slot.