BTS' ARIRANG Album and World Tour Drive HYBE to Record Quarterly Revenue of $987 Million

HYBE Music Group posted its highest-ever quarterly revenue in the second quarter of 2026, pulling in 1.45 trillion Korean won ($987 million) for the three months ending June 30, with BTS' album ARIRANG and its accompanying world tour doing the heavy lifting (Billboard).
Operating profit rose to 170.9 billion won ($116 million), up nearly 160% from the same period a year earlier. Net profit reached 109.8 billion won ($75.1 million), a 613% year-over-year jump (Yonhap News Agency). The company's own earnings release is available in its investor relations data room (HYBE IR).
The numbers trace directly to the road. Between May 2 and 28, BTS grossed $127.8 million and sold 641,000 tickets across 12 shows, making it the highest-grossing and best-attended tour of that month. ARIRANG, originally released in March, climbed back into the Billboard 200's top 10 — rising from No. 26 to No. 9 — after a new vinyl picture disc variant went on sale. The group was also promoting a new single, "Normal," at the time of the earnings report.
HYBE splits its business into two broad buckets. "Artist direct involvement revenue" — the segment tied to recorded music, touring and related activities from the company's acts — totaled 1.04 trillion won ($708 million), up 132% year-over-year. Everything outside that, including merchandise, IP licensing, content and fan club operations, reached 410 billion won ($279 million), a 59% increase.
What makes the quarter stand out is the cost line. Operating expenses nearly doubled to 1.3 trillion won ($871 million), a 100% year-over-year increase, yet operating profit still grew by nearly 160%. In other words, the money coming in scaled faster than the money going out — even as staging a 12-show global arena tour, pressing vinyl variants and running simultaneous promotion cycles across territories pushed spending sharply higher.
For the broader industry, the figures are a data point on how a single act's cycle — album, tour, physical variants, singles promotion — can concentrate revenue within one company's quarter. HYBE is the label group behind BTS and a roster of other K-pop acts; its quarterly results are watched as a bellwether for the Korean music business, which along with the wider live industry has leaned heavily on touring and physical formats as streaming growth has matured.


