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BTS' ARIRANG Album and World Tour Drive HYBE to Record Quarterly Revenue of $987 Million

Kiran MachadoPublished 3d ago3 min readBased on 3 sources
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BTS' ARIRANG Album and World Tour Drive HYBE to Record Quarterly Revenue of $987 Million

HYBE Music Group posted its highest-ever quarterly revenue in the second quarter of 2026, pulling in 1.45 trillion Korean won ($987 million) for the three months ending June 30, with BTS' album ARIRANG and its accompanying world tour doing the heavy lifting (Billboard).

Operating profit rose to 170.9 billion won ($116 million), up nearly 160% from the same period a year earlier. Net profit reached 109.8 billion won ($75.1 million), a 613% year-over-year jump (Yonhap News Agency). The company's own earnings release is available in its investor relations data room (HYBE IR).

The numbers trace directly to the road. Between May 2 and 28, BTS grossed $127.8 million and sold 641,000 tickets across 12 shows, making it the highest-grossing and best-attended tour of that month. ARIRANG, originally released in March, climbed back into the Billboard 200's top 10 — rising from No. 26 to No. 9 — after a new vinyl picture disc variant went on sale. The group was also promoting a new single, "Normal," at the time of the earnings report.

HYBE splits its business into two broad buckets. "Artist direct involvement revenue" — the segment tied to recorded music, touring and related activities from the company's acts — totaled 1.04 trillion won ($708 million), up 132% year-over-year. Everything outside that, including merchandise, IP licensing, content and fan club operations, reached 410 billion won ($279 million), a 59% increase.

What makes the quarter stand out is the cost line. Operating expenses nearly doubled to 1.3 trillion won ($871 million), a 100% year-over-year increase, yet operating profit still grew by nearly 160%. In other words, the money coming in scaled faster than the money going out — even as staging a 12-show global arena tour, pressing vinyl variants and running simultaneous promotion cycles across territories pushed spending sharply higher.

For the broader industry, the figures are a data point on how a single act's cycle — album, tour, physical variants, singles promotion — can concentrate revenue within one company's quarter. HYBE is the label group behind BTS and a roster of other K-pop acts; its quarterly results are watched as a bellwether for the Korean music business, which along with the wider live industry has leaned heavily on touring and physical formats as streaming growth has matured.

BTS' ARIRANG Album and World Tour Drive HYBE to Record Quarterly Revenue of $987 Million | The Brief