Bottega Veneta, the Italian luxury house owned by Kering, is supporting "Peggy Guggenheim in London: The Making of a Collector," an exhibition opening at the Royal Academy of Arts in London on 21 November 2025 and running through 14 March 2026. After its London run, the show travels to the Solomon R. Guggenheim Museum in New York in April 2026. (WWD)

The exhibition centres on Guggenheim Jeune, the London gallery Peggy Guggenheim founded in 1938. The gallery closed in June 1939 — less than a year after opening — but in that brief window it staged more than 20 exhibitions, hosted the first UK solo show of Vasily Kandinsky, and mounted the first exhibition of collage in Britain. Works by Eileen Agar, Salvador Dalí, Barbara Hepworth, Rita Kernn-Larsen, Henry Moore, Piet Mondrian, Cedric Morris and Sophie Taeuber-Arp will feature in the Royal Academy's presentation. (WWD)

Bottega Veneta said the partnership reflects its connection to Venice — Peggy Guggenheim's later home and the city where her collection still resides — and its own heritage of craftsmanship, experimentation and creative freedom. The brand's logo appears on the Royal Academy's official exhibition page, alongside the Reuben Foundation and Kathryn Uhde as named supporters. (WWD; Royal Academy of Arts)

This is not a one-off for Bottega Veneta. The house has ongoing collaborations with Punta della Dogana in Venice, the Leeum Museum of Art in Seoul, Bangkok Kunsthalle and the Pier Luigi Nervi Foundation in Venice. The Guggenheim exhibition extends that pattern of tying the brand to art institutions rather than to individual artists or seasonal campaigns.

What makes this pairing land is the overlap in the story. Guggenheim Jeune was short-lived and commercially marginal, yet it introduced British audiences to artists who would define modernism. Bottega Veneta, founded in Vicenza in 1966, built its name on a leather-weaving technique — intrecciato — that is neither logo-driven nor seasonal in the usual sense. Both the gallery and the brand rest on the idea that craft and risk-taking, not visibility, create lasting value.

For visitors to the Royal Academy this winter, that means a show about a gallery that lasted under a year, backed by a fashion house that has spent decades cultivating the same kind of patience.