Romeo Beckham stars in Tommy Hilfiger's Always Denim fall campaign, photographed alongside Dutch model Yasmin Wijnaldum at The Mark Hotel in New York by photographer Dan Jackson. The collection imagery is built around what the brand calls a classic American cool attitude rooted in denim, and it lands at a price band of $89.50 to $190. WWD

Beckham, the 23-year-old son of David and Victoria Beckham, wears two looks in the campaign. The first pairs the "Theo" — a relaxed, '90s-inspired baggy jean — with a cable-knit sweater. The second puts him in the "Dover," a classic straight-leg jean, worn with a tucked-in shirt. Wijnaldum appears in the high-rise "Sarah" jean and the low-rise "Daisy" silhouette.

The campaign carries direct quotes from both Beckham and Tommy Hilfiger, though the WWD report does not attribute the material to a press release. Beckham told the publication: "There's no right or wrong way to wear denim — that's the whole point."

Tommy Hilfiger, owned by PVH Corp., has a long track record of casting music and culture figures in its denim advertising. The brand launched Tommy Jeans — its younger-skewed assortment, the tier of the label aimed at a teen and twenty-something customer — in 1996. A year later, in 1997, the late singer Aaliyah became one of the label's most recognizable campaign faces, embedding the brand in '90s pop-culture memory.

The fall denim collection will sell on the Tommy Hilfiger website, in its own stores, and through wholesale partners globally — wholesale meaning shops that buy the goods and resell them, as distinct from the brand's own direct-to-consumer channels. The price range of $89.50 to $190 places the line in the mid-market: below premium denim labels and above fast-fashion price points.

For shoppers, the campaign signals that Tommy Hilfiger is leaning back into the '90s-inspired silhouettes — baggy, relaxed, low-rise — that have moved through denim trends in recent seasons. Beckham's casting gives the brand a face with built-in cultural recognition across fashion, sport and celebrity, while Wijnaldum brings editorial credibility from the runway and high-fashion campaigns.

The WWD article appears in the publication's "Fashion Scoops" section and does not carry an explicit "Exclusive" label.