A pair of custom sneakers Justin Bieber wore during the 2026 FIFA World Cup final halftime show sold for $26,400 at Christie's on July 29, 2026 — more than six times the pre-sale high estimate of $4,000. The SKYLRK "Matter Daddy" sneakers in a "latte" colourway with light pink accents were part of the One Goal auction, an online-only sale benefiting the FIFA Global Citizen Education Fund, a $100 million initiative to expand access to education and football for children worldwide. Billboard

The halftime show at MetLife Stadium in New Jersey, where Spain faced Argentina in the final, was curated by Chris Martin of Coldplay and featured a sprawling lineup: Bieber, Madonna, BTS, Shakira, Burna Boy, the Muppets' Electric Mayhem band, Gustavo Dudamel conducting the New York Philharmonic, and Martin himself performing with the PS22 Chorus. Christie's had announced the auction on July 15, ahead of the July 19 final. Christie's

Bieber's sneakers drew the most attention among the music-related lots, but BTS items dominated the top of the price list. Clothing and accessories worn by the group during the halftime show raised a combined $300,300, with Jimin's white-and-red jersey — patched with BTS insignia — selling for $110,000, the single highest individual item tied to a performer. A scarf worn by V of BTS was also among the lots offered. Billboard

Madonna's bedazzled fingerless gloves from her opening set fetched $41,800. Shakira's bright-yellow costume from her "Dai Dai" music video went for $8,250. A Coldplay "We Dance" lyric sheet and setlist, handwritten and signed by Martin, sold for $15,400. A FIFA World Cup 2026 "Earth Ball" inscribed by Martin was also auctioned, and a signed jersey from Lionel Messi — who played in the final for Argentina — was among the highlighted lots. Christie's Christie's

The entire One Goal sale — hosted at onlineonly.christies.com as sale number 25046 — raised a total of $652,630. Every dollar goes to the FIFA Global Citizen Education Fund's stated mission: getting more children into classrooms and onto football pitches.

For fans, the auction offered a rare chance to own something their favourite artists actually wore on one of the biggest stages in sport. For the fund, it turned eleven minutes of halftime into concrete money for education programmes the world over.