The White House posted a parody of Nicole Kidman's AMC Theatres ad on its official Facebook page on a Sunday night, repurposing the cinema chain's beloved spot into a tribute to Donald Trump's political brand — a video that appears to have been created with generative AI, according to Variety.

The original ad, written by screenwriter Billy Ray and starring Kidman, has been a fixture in AMC cinemas since 2021, urging audiences back to the big screen. The White House version keeps the orchestral score and the dreamlike visual style but swaps every reference point. A man gazes at a rain puddle reflecting the illuminated columns of the White House. He reveals a Make America Great Again hat. He wanders past a painting of Trump raising his fist after the assassination attempt in Butler, Pennsylvania. Scenes of the president signing executive orders, speaking at rallies, and standing with world leaders flash on a small screen. Where Kidman whispers "We come to this place for magic," the narrator declares "We come to this place for MAGA," followed by "to fight, fight, fight and win, win, win" — language posted in full on the White House's Facebook page White House.

The narrator continues: "The indescribable feeling we get when we hear the national anthem…" and closes with, "Under this administration, we're going somewhere we've never been. We aren't just watching history; we're making it… A country where we don't do heartbreak — we do victory." The clip ends with a title card modelled on the AMC logo that reads "MAGA: Welcome to the Golden Age," as reported by Variety.

The parody arrives amid a moment of peak visibility for the original. AMC Theatres posted its highest revenue in the company's 106-year history the prior weekend, driven by Spider-Man and The Odyssey. Kidman publicly revealed her fee for the ad during an interview in March. The spot has been parodied repeatedly across pop culture — Nikki Glaser spoofed it at the 2026 Golden Globes in January while introducing the Best Podcast category, and Saturday Night Live lampooned it as well.

What gives the White House posting its own flavour is the collision of formats. The AMC ad is, at its core, a piece of corporate marketing — a star and a screenwriter enlisted to sell cinema tickets. The White House version takes that exact grammar and repurposes it for political messaging, complete with a branded logo card. The use of generative AI, noted by Variety, means the video was produced without a traditional film shoot, actors, or a cinema chain's involvement.

The posting also sits against Trump's own remarks about Hollywood. Before the video appeared, the president had called the industry both "racist" and "terrible."

Neither AMC Theatres nor Nicole Kidman has publicly commented on the parody.