Spider-Man: Brand New Day has posted the highest-grossing first week in domestic box office history, surpassing $500 million in North America in just seven days, according to Sony Pictures and The Hollywood Reporter.

The film also became the second-fastest feature ever to cross the billion-dollar mark globally, reaching $1 billion in six days — bested only by Avengers: Endgame. That Marvel stablemate still holds the record for the biggest worldwide opening weekend, with its $1.2 billion global launch in April 2019, per The Hollywood Reporter.

Directed by Destin Daniel Cretton and produced by Marvel Studios and Amy Pascal on a $225 million production budget, Brand New Day claimed the biggest domestic opening weekend ever with $360 million, edging past Endgame's $357.1 million domestic start. It also gave Sony Pictures its best-ever opening weekend. (Domestic, in box-office terms, means the United States and Canada.)

The records did not stop at the weekend. The film set the best-ever domestic sums for a Monday and a Tuesday, with that Tuesday grossing $42 million, according to Deadline. It also posted the top Friday domestic take of $168 million — clear of Endgame's $156.7 million — and the biggest Thursday previews, having earned $72 million across 4,300 North American screens before the opening day proper began.

Tom Holland leads the cast as Peter Parker, alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal and Mark Ruffalo. The story finds Marvel's signature hero enduring a lonely existence without his loved ones before an invisible enemy tracks him down.

Sony Pictures chief Tom Rothman offered his read on the film's stars, Tom Holland and Zendaya, to The Hollywood Reporter: "They're not popular because they're popular… They're popular because they're talented, and they deserve their popularity."

The China market added to the global haul. The film was projected to earn more than $35 million on its first day there, with local analysts projecting a full-run China total as large as $250 million, per The Hollywood Reporter. Early tracking had pointed to a $465 million global opening; the film blew past that, grossing nearly $1 billion globally within a handful of days.

What makes this stand out is the sheer density of records broken in a single week. Brand New Day did not merely open big — it held. Monday and Tuesday grosses that would be respectable opening days for most films came after a weekend that was itself the largest ever. That kind of hold pattern is what separates a blockbuster from a phenomenon.

Sony projects the film will keep drawing audiences as summer winds down, though its second weekend faces fresh competition from wide releases One Night Only, Super Troopers 3 and Ice. The film is playing exclusively in theatres, per Sony Pictures' official website.

For a film carrying a $225 million production budget — before marketing and distribution costs — the speed of the return puts it deep in profit within its first week. That arithmetic, more than any single record, is what the studio's finance department will be studying.