WiiM Adds Display-Equipped Soundbar and Powerful Speaker to Its Audio Lineup
WiiM has launched two new audio products: the WiiM Bar, a $479 soundbar with a built-in touchscreen display, and the WiiM Sound, a 100-watt wireless speaker that is now available after an earlier announcement. Both products expand WiiM's ecosystem of connected speakers and home audio devices.
The WiiM Bar uses a 3.0.2-channel setup—meaning three speakers across the front (left, center, right) and two height channels for overhead sound—powered by eight drivers total. It supports Dolby Atmos and DTS:X, which are spatial audio formats that create a sense of sound coming from above, around, and behind you. The standout feature is a 2.1-inch circular touchscreen built into the front panel that displays album art during music playback, alongside traditional buttons for basic control.
What Makes the Display Different
Most soundbars rely on simple LED lights or small text screens to show volume or input source. The WiiM Bar's display is larger and more prominent—WiiM calls it a "display-first" design. Rather than being an afterthought, the screen is meant to be a useful part of the everyday experience, showing you what's playing and letting you tap it to control the speaker directly from the front.
This follows a pattern we have seen in smart home devices: when smart speakers became popular, manufacturers began adding small screens to them so you could see what voice commands had triggered, what the weather was, and other useful information at a glance. Audio makers are now adopting a similar idea—using a display not just for status, but as a primary way to interact with the device.
How It Connects and Expands
The WiiM Bar ships in a 3.0.2 configuration, but you can add more speakers to build it out into a 5.1.2 surround setup (five speakers across the front and sides, plus two overhead) using WiiM's other wireless speakers or a subwoofer. It fits into WiiM's broader ecosystem, where each piece of hardware can work on its own or talk to other WiiM devices in your home.
Like most modern soundbars, the WiiM Bar supports both Dolby Atmos and DTS:X, which are the main spatial audio formats used in streaming services and modern movies. The upward-firing drivers handle the overhead channels, so you can get 3D sound without installing speakers in your ceiling. The unit became available for general purchase in July.
The WiiM Sound: A Bigger Speaker
Alongside the soundbar, WiiM has released the WiiM Sound, a standalone wireless speaker rated at 100 watts. That power output puts it in the upper-middle range of wireless speakers—comparable to products like the Sonos Five. The company has not disclosed the exact speaker layout or frequency response, but 100 watts generally means it can play loudly and fill a larger room with sound.
Control and Integration
Both devices work with WiiM's mobile app and multi-room audio system, which lets you play music in different rooms or sync audio across your home. The WiiM Bar's touchscreen adds another option for control: you can tap the screen directly rather than reaching for your phone or remote, which is a convenience for everyday use.
The broader context here is that connected audio has matured beyond voice control alone. When smart speakers first became mainstream, voice was the main selling point—just tell your device what to play. But users have found that a screen is also useful, especially when you want quick visual feedback or don't want to use your voice. WiiM's decision to make the display a central part of the soundbar, rather than just a small status light, reflects confidence that people want this kind of interface in their audio hardware.
Traditional audio companies have generally been slower to adopt displays in soundbars, sticking with LED indicators or small OLED screens for basic info. WiiM's approach suggests the company believes there is real demand for more interactive visual feedback in this category.
Price and Competition
At $479, the WiiM Bar is positioned in the mid-range soundbar market. It competes with products like the Sonos Arc and Samsung's higher-end soundbars. The price reflects the inclusion of Atmos processing and the built-in display, both of which are premium features.
The two new products signal WiiM's strategy: the WiiM Sound targets people who want a good single speaker for music in one room, while the WiiM Bar appeals to anyone building a home theater setup. Together, they show that WiiM is moving beyond being a scrappy startup and is now competing directly with established audio brands across multiple product categories.
The real test will be whether the display interface works smoothly and whether the audio quality holds up against more established competitors. WiiM has a good reputation for solid engineering in wireless audio, but the soundbar market demands both excellent sound and a user experience that is as polished as the interfaces from bigger names like Sonos. If WiiM can deliver on both fronts, these products could appeal to tech-savvy buyers who want something a bit different from the mainstream options.
