Peacock Launches 'Public Eye', Its First Serialized Mobile Game, Built With AI

Peacock has launched Public Eye, its first serialized mobile game — a 10-episode interactive murder mystery that asks players to solve a killing one puzzle at a time. The game is available now on the Peacock app, the culmination of a partnership between NBCUniversal and Wolf Games, a generative AI startup co-founded by Elliot Wolf, son of Law & Order creator Dick Wolf, who also serves as executive producer (Deadline).

Players step into the shoes of Officer Logan Dine, a patrol cop quietly investigating his own uncle's murder in the fictional Caldera City. Each episode pairs narrative storytelling with puzzle-driven gameplay: players search animated scenes for clues that gradually expose a conspiracy running through the entire police department. The visuals are AI-generated, paired with Wolf Games' storytelling engine to produce the game's animated look (Deadline).

Unlike Peacock's earlier mobile titles, Public Eye is an original narrative mystery — it is not based on an existing TV franchise (TechCrunch). That marks a shift for the streaming platform, whose gaming lineup from Wolf Games has so far leaned on familiar names. Earlier in 2026, Peacock launched Law & Order: Clue Hunter, and the roster also includes a Jeopardy! mini-game (Sports Video Group).

The earlier franchise tie-in performed well. NBCUniversal reports that Law & Order: Clue Hunter players spend more than six minutes a day on average in the game, making it one of Peacock's most successful game launches to date. The company also says 40% of Peacock mobile users engaged with a game on the app, and that the games appear to be driving new viewers toward the shows the IP originated from (Deadline).

John Jelley, SVP of Product UX & Design at NBCUniversal Media Group, oversees the mobile experience where these games sit. The Peacock app launched its Wolf Games partnership earlier in 2026, with Public Eye flagged for a summer 2026 release as part of a broader push into AI-driven gaming and mobile-first content (Newscast Studio).

For the people behind it — a startup co-founded by a producer's son, working inside a streaming app better known for TV — Public Eye is the first test of whether an original mystery, built episode by episode on a phone, can hold an audience the way a series does. The early numbers from Clue Hunter give NBCU a reason to find out.