Peacock launches Your Bravoverse, a personal Bravo feed guided by AI Andy Cohen
Peacock has switched on Your Bravoverse, a personalised feed of Bravo moments guided by an AI avatar of Andy Cohen.
The feature is available now in the Peacock mobile app for all subscribers, according to Variety. Cohen is the host of Bravo’s late-night talk show Watch What Happens Live and the long-time face of the network.
Open the feed and you get a playlist of short, swipeable video clips. Swipe here means flicking up with a finger to move to the next video, in the style of TikTok and Reels. Peacock says the clips are built from more than 5,000 hours of Bravo footage and tailored to each viewer’s tastes.
The scale is vast. NBCUniversal puts the number of possible feed combinations at more than 600 billion unique variants. The company says the feeds are assembled with a mix of AI technology and human editors, with a team of NBCU editors checking the AI selections. NBCUniversal first described that editor check in March, when it announced the project as a personalised experience built with Cohen.
When viewers first start the feed, they see the real Cohen introduce the guide. “Meet my digital twin – an AI version of me,” he says, as previously reported by Variety. From there, the avatar talks viewers through the clips.
It is a watchlist as well as a highlight reel. Users can tap straight from a short clip into the full episode or season on Peacock. The feed also includes exclusive, never-before-seen material from current seasons and the Bravo archive.
There is a sponsor built into the launch. Wendy’s is the first sponsor of Your Bravoverse. Peacock says Cohen’s AI avatar can audibly mention a sponsor’s brand as part of the experience.
The launch lands later than first planned. NBCUniversal announced Your Bravoverse in the spring and had aimed for a debut over the summer. It now arrives just ahead of Bravo Fan Fest Charleston on Oct. 24, which Peacock will carry as the exclusive streaming home.
For fans, this means less scrolling and more short cuts. If you follow one show closely, the feed leans into that show. If you dip across the network, it pulls a wider mix.
