Indochino to Open 10 New U.S. Showrooms in 2027 Backed by Six Profitable Quarters
Indochino, the Vancouver-based made-to-measure menswear retailer, will open 10 new showrooms across the United States in 2027, calling it the company's largest investment in standalone retail in years. The plan was announced in August 2026 and adds to an existing fleet of roughly 70 showrooms in the U.S. and Canada. WWD
Six locations are already locked in for early 2027 openings: Cherry Hill, New Jersey; Columbus, Maryland; Ross Park, Pennsylvania; Brea, California; Roosevelt Field, New York; and Boca Raton, Florida. The remaining four will be announced once sites are selected and leases are signed, the company said. WWD
Drew Green, Indochino's president and CEO since 2015, described the expansion as "the biggest bet we've placed on stand-alone retail in years." The push is backed by six consecutive quarters of positive EBITDA — a measure of operating profitability before interest, taxes, depreciation and amortisation. Green said the first six locations were chosen based on customer demand and what the company sees as untapped "white space" in those markets. WWD
Each new showroom will offer one-on-one styling with Indochino's staff, called Style Guides, and a range of fabrics for made-to-measure suits, shirts and outerwear. The model lets customers get measured in person and receive garments tailored to their individual specifications rather than buying off the rack. WWD
Indochino was founded in 2007 by two University of Victoria students who were frustrated by the high cost and poor fit of off-the-rack suits. The company grew from an online-only operation into a network of physical showrooms across North America, where customers are fitted in person and garments are then produced to order. WWD
The expansion arrives at a moment when a number of apparel retailers are pulling back on physical stores, and Indochino's profitable streak gives it a different story to tell. Adding 10 showrooms to a base of 70 is a roughly 14 percent increase in its retail footprint — a meaningful step for a company that has spent years refining its made-to-measure model at scale.
