Unidos por los Nuestros Benefit Raises $1.38 Million for Venezuela and Colombia Earthquake Recovery
A benefit concert and international fundraising campaign called Unidos por los Nuestros — "United for Our Own" — raised $1,377,928.05 for communities affected by recent earthquakes in Venezuela and Colombia, organisers confirmed to Billboard on Tuesday, Aug. 18.
The event took place on Sunday, Aug. 16 at Miami's Kaseya Center, drawing more than 30 artists to a single stage. Marc Anthony, Luis Fonsi, Chayanne, Ricardo Montaner, Feid, Gilberto Santa Rosa, Chino y Nacho, Jay Wheeler, Elena Rose, Silvestre Dangond, Gente de Zona, Mau y Ricky, Olga Tañón, Lasso, Piso 21, Corina Smith, Joaquina, Nella and Micro TDH were among the performers.
The initiative was originally announced as Unidos por Venezuela, a response to magnitude 7.2 and 7.5 earthquakes that struck Venezuela on June 24. It was expanded to include Colombia after a magnitude 7.5 earthquake hit that country on Aug. 10, prompting the name change to Unidos por los Nuestros.
Felipe Pimiento, co-founder of the initiative and its executive producer, led the effort alongside a coalition of media and entertainment companies. The concert was presented by CMN, Maestro Cares Foundation, TelevisaUnivision and Pimiento Entertainment, with additional support from iHeartRadio, Spotify, Creative Link, EB Public Relations and Arco Entertainment.
The campaign extended well beyond the arena. A televised and digital broadcast, an international telethon, and multiple donation channels — QR codes, text messages and online contributions — ran alongside the live show. Proceeds from ticket sales and online donations were collected throughout the campaign.
Money raised will support humanitarian programs spanning food, medical care, shelter, housing, child protection, mental health services, education and infrastructure reconstruction in the affected regions. The two countries share a border and intertwined communities, which is part of why organisers broadened the scope when the second quake struck.
For the artists involved, many of whom have deep personal ties to Venezuela and Colombia, the night carried a weight beyond the performance schedule. The roster spanned salsa, reggaetón, pop and regional styles — a cross-section of Latin music that mirrors the cross-border audience the campaign was built to serve.
