Kevin Harrington Leaves NBCUniversal to Launch Entertainment Marketing Agency Patrick Patrick

Kevin Harrington, the marketing strategist behind campaigns for SNL50, Poker Face and The Paper, has launched his own entertainment marketing agency, Patrick Patrick. The agency has been operating quietly since earlier in 2026 and already counts Netflix, Universal Pictures and AMC among its clients, according to a Deadline exclusive published 19 August 2026.

Patrick Patrick describes itself as a specialist in series, brand and genre strategies, 360-degree creative concepts and social clipping — the practice of cutting short clips from a show for social media distribution. Its remit, as Harrington frames it, is "everything but the trailer and key art" (Deadline). The agency works with a standing collective of 15 creative strategists on an ongoing basis.

The launch pulls Harrington out of NBCUniversal, where he held the role of Senior Director, Planning for Scripted and Unscripted at NBC. His tenure there put him at the centre of some of the network's biggest recent pushes. He led the 360-degree marketing campaign for SNL50: The Homecoming Concert and SNL50: Beyond Saturday Night, the anniversary programming that celebrated 50 years of Saturday Night Live. He also wrote the original positioning strategy for Poker Face Season 1 — the Rian Johnson mystery series starring Natasha Lyonne — and returned to lead strategy for Season 2.

Harrington's handprint extends across NBC's unscripted slate too. He led the repositioning of Love Island U.S. Season 4 when the dating show moved from CBS to Peacock, NBCUniversal's streaming service, and he ran series and social strategy through Season 7. More recently, he wrote the positioning strategy for The Paper, the upcoming spinoff of The Office.

Before NBCUniversal, Harrington spent a decade at advertising agencies including Saatchi & Saatchi, Anomaly and Johannes Leonardo. His client roster in that period spanned General Mills, Google, Adidas, Amazon, Hershey's, Duracell, Volkswagen and Heineken — a grounding in consumer brands that he now applies to television and film.

Patrick Patrick's current slate includes multiple series with Netflix, a film with Universal and an undisclosed project with AMC. No further details on those projects have been made public.

What makes Patrick Patrick stand out in a crowded marketing landscape is its narrow lane. Rather than competing with the agencies that cut trailers or design posters — the traditional visual cornerstones of a film or series campaign — Harrington's shop targets the strategy layer that sits around those assets. That covers how a show is positioned for audiences, how it shows up across social platforms and how its genre identity is sharpened before a single clip goes out. For the writers' rooms and production crews behind these shows, marketing decisions can determine whether a series finds its audience or slips between the cracks of a crowded streaming schedule.