Spider-Man: Brand New Day Sends Tame Impala and Steve Lacy Songs Soaring Up the Charts
A Marvel film that has grossed more than $2 billion worldwide since its July 31 premiere is doing something unexpected on the music charts — lifting two guitar-driven tracks by artists who were nowhere near the top of the conversation a month ago.
Tame Impala's 'Loser' and Steve Lacy's 'Oh Yeah?' both surged across Billboard's charts dated August 22 after being featured in Spider-Man: Brand New Day, the 2026 Marvel film whose trailer describes it as "an entirely new chapter for Peter Parker and Spider-Man" (Billboard, Aug. 20). 'Loser' plays during a party scene; 'Oh Yeah?' runs over the closing credits, after the film has fully concluded (Screen Rant, July 31).
On the Billboard Hot 100 — the weekly ranking of the most-consumed songs in the United States — 'Oh Yeah?' climbed from No. 54 to No. 20, while 'Loser' rose from No. 46 to No. 22. On the Billboard Streaming Songs chart, 'Oh Yeah?' reached No. 7 and 'Loser' hit No. 10. Both tracks have now posted week-over-week streaming gains above 60% for two consecutive frames, domestically and abroad.
The global picture is even steeper. On the Billboard Global 200, which tracks worldwide streams and sales, 'Loser' leapt from No. 51 to No. 5, and 'Oh Yeah?' jumped from No. 158 to No. 23. On the Billboard Global Excl. U.S. chart — the same measure but with American consumption removed — 'Loser' rose from No. 66 to No. 6, while 'Oh Yeah?' debuted at No. 69 (Billboard, Aug. 20).
Luminate, the data firm that powers Billboard's charts, reported 30.1 million global streams for 'Loser' and 20.5 million for 'Oh Yeah?' in the most recent tracking week. Outside the United States, those totals were 20 million and 9.9 million respectively. The international shift has been dramatic for 'Oh Yeah?': non-U.S. streams went from 34% of its global total in the week ending July 23 to above 50% by the week ending August 13. For 'Loser', 69% of global streams came from international markets.
The early signal arrived within days of the premiere. In the first four days after the film's release, 'Loser' spiked 838% to over 2.6 million streams (Billboard, Aug. 5). In the United States alone, it earned 6.3 million chart-eligible streams, 369,000 radio audience impressions and 1,000 downloads (Billboard, Aug. 11).
What makes the spread notable is the geography. Tame Impala — the project of Australian musician Kevin Parker — has built a touring footprint over 15 years, from sold-out clubs in Germany on the 2010 Innerspeaker Tour to sold-out arenas across Europe on this year's Deadbeat Tour, with multiple arena nights scheduled in Australia this autumn. Steve Lacy's overseas presence is smaller: he has played festivals on several continents but fewer solo headline shows abroad. Despite that gap, both songs now appear on Billboard's territory-specific Hits of the World charts, with 'Loser' charting in 11 of the 48 tracked markets, including Australia at No. 13 and Singapore at No. 16.
On the Billboard Hot Rock & Alternative Songs chart, both tracks sit behind another Tame Impala song: 'Dracula', a collaboration with JENNIE of BLACKPINK — a group that has topped the Global Excl. U.S. chart four times — which has spent the last four months in that chart's top 10, including two weeks at No. 2. 'Oh Yeah?' climbed to No. 2 on that chart, with 'Loser' at No. 4.
For Lacy, 'Oh Yeah?' is his second song to reach the Global Excl. U.S. chart, following 'Bad Habit', which peaked at No. 22 on it in 2022 despite reaching No. 1 on the Hot 100 that same month. For Tame Impala, 'Loser' marks a fifth entry on the Global Excl. U.S. chart.
None of this guarantees staying power. But for two songs that arrived as soundtrack placements inside a blockbuster, the numbers have already travelled further than most singles do in a full campaign.
