ReelShort Lands in Indonesia Through Vidio Partnership, Bringing Hundreds of Microdramas to Southeast Asia's Biggest Short-Form Market
Indonesia is already Asia-Pacific's largest market for short-form drama viewership, holding 39% of the region's audience, according to Media Partners Asia (MPA). Now the microdrama platform ReelShort is placing its biggest bet yet on that audience through a partnership with Indonesian streamer Vidio — ReelShort's first entry into the country.
Hundreds of ReelShort titles will become available on Vidio starting 1 September, according to Variety. More than 200 of those titles will launch with Indonesian dubbing, with a wider slate available in Indonesian subtitles. The content spans fantasy, family drama, romance and billionaire romance, told in episodes running 60 to 90 seconds each.
Vidio subscribers on the platform's TV Extra, Platinum, Platinum Extra and Ultimate packages will access ReelShort content through a dedicated Short Drama tab — a section that has existed on Vidio since last year. Vidio closed the second quarter of 2026 with 5.8 million paying subscribers across Southeast Asia, the third-largest total in the region, and holds the largest share of Indonesia's subscription video market at 20.7%, per the MPA and AMPD Online Video Consumer Insights: Southeast Asia Q2 2026 report.
The deal goes beyond licensing. It includes a co-production slate between ReelShort and Indonesian production houses, with resulting series set to appear on both platforms. The partnership is framed as a skills exchange, giving Indonesian creative talent exposure to ReelShort's production pipeline. The agreement was brokered by AR Global Media Network.
ReelShort, owned by Crazy Maple Studio, already holds an estimated 29% share of global short-form drama revenue, according to MPA. Its founder and CEO, Joey Jia, has been pushing deeper into Southeast Asia: the platform struck a strategic partnership with Filipino telecom Globe in June 2026, tied to the microdrama Bound by Love, and an earlier tie-up with Thailand's AIS. Vidio's CEO, Sutanto Hartono, is now opening his platform to the format at a moment when the category is surging — mobile ad company Mintegral has recorded quarterly growth of 50% to 200% for short-form drama apps since the third quarter of 2023.
For Indonesian viewers, the appeal is simple: bite-sized stories designed to be watched on a phone, between tasks or on a commute, each episode over before a kettle boils. The dubbing investment means that audience does not have to read subtitles to follow a romance or a family saga — they can simply watch.
For the production community, the co-production slate and skills-exchange framing matter more than the catalogue drop. Short-form drama operates on a different rhythm from traditional television: faster shoots, tighter scripts, smaller crews. Indonesian writers' rooms and production teams getting access to that pipeline could shift how local stories are made and for whom. MPA CEO and executive director Vivek Couto's data places Indonesia at the centre of regional short-form demand, and both companies are positioning themselves accordingly.
