Harry Moore Launches Lowtide, a New Independent Booking Agency in Melbourne

Harry Moore has launched Lowtide, an independent booking agency based in Melbourne, with a roster that includes Tones And I, Ocean Alley, Hockey Dad, The Cat Empire, Brad Cox and Boy & Bear, among others. Moore was previously general manager at Lonely Lands Agency, the Australian touring company that reported over A$50 million in ticket sales for local artists across 2024–25, according to representatives cited by Billboard.

A booking agency is the business that routes and contracts an artist's live shows — negotiating fees with promoters, locking in dates and building the tours that musicians actually go out and play. Lowtide's model, as Moore explained to Billboard, is deliberately small: a tighter roster so that strategy stays focused on helping each artist reach their own goals. Moore said he wants to build a culture that positions artists and their needs at the forefront of the touring approach.

The launch also marks a clear break from Moore's previous home. Lonely Lands Agency was formed in 2019 by artist Tash Sultana, UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge. Billboard reported that Lonely Lands is no longer an active brand, with Comerford and Lethbridge having announced their own separate agency called CORE. Moore joined Lonely Lands as a senior agent when the company was set to launch, according to the agency's LinkedIn company page, and rose to general manager before the brand wound down.

The Australian music trade outlet The Music Network covered Lowtide's launch on 26 August, a day before Billboard's report. For fans, the practical effect is continuity: several of the country's most active touring acts now sit with an agent who already knew their schedules and their teams.

Moore's move comes at a moment of realignment in the Australian live-music business, where the agencies that connect artists to venues and promoters are consolidating, splitting and relaunching as the post-pandemic touring market settles into new patterns. Lowtide enters that landscape as an independent — not part of a larger group — betting that a smaller, artist-first roster can compete on strategy rather than scale.