Champion and Ted Baker Land at Selfridges With 'The Gentlemen' Capsule Collections Ahead of Netflix Season 2
Champion and Ted Baker have launched capsule collections tied to Netflix's series "The Gentlemen," debuting through an immersive retail experience at Selfridges on London's Oxford Street. The collections officially went on sale Thursday at the department store and online through both brands' websites.
Authentic Brands Group, the New York-based brand-management company that owns both Champion and Ted Baker, paired its two labels to cover opposite ends of the wardrobe. Champion built its collection around the show's Glassknuckle Boxing Club, with fleece, graphic T-shirts and sportswear carrying co-branded artwork. Ted Baker went the tailoring route: suits, blazers and formalwear in wool-rich fabrics, finished with a co-branded lining and custom artwork.
The Selfridges launch includes a pop-up shop, dedicated window installations and a screening event for press and influencers. Henry Stupp, president of lifestyle EMEAI — Europe, the Middle East, Africa and India — at Authentic Brands Group, oversees the brands' regional strategy.
The timing lines up with the return of "The Gentlemen" to Netflix. Season 2 premieres on the streaming service on 3 September 2026, with a full-length trailer released earlier in August (Netflix). Netflix has also confirmed a third season ahead of the Season 2 launch (Netflix Tudum).
For fans, the capsule collections turn the show's on-screen wardrobe into something wearable — one label for the boxing-gym look, one for the suited-up crime-world aesthetic.
A capsule collection, in fashion-industry terms, is a small, limited-edition line of garments built around a single theme or collaboration, rather than a full seasonal range. The format has become a common bridge between entertainment and fashion, letting a streaming series extend its world into retail without either brand committing to a full collection cycle.
Ted Baker's retail presence at Selfridges is not new. The brand's press releases, published through Authentic Brands Group's corporate newsroom, include recent entries on a Ted Baker boutique opening at Selfridges Trafford in Manchester (Authentic Brands Group).
The Champion and Ted Baker x "The Gentlemen" collections are available now at Selfridges Oxford Street and online at champion.com and tedbaker.com.
