EverWonder Studio Names Lizzy Roberti to Lead Brand Partnerships
EverWonder Studio has named Lizzy Roberti as executive vice president of brand partnerships and business development.
The job is a new post at the company. The appointment was reported on 14 September 2026, according to Variety.
Roberti will oversee and develop brand partnerships, sponsorship strategies, brand activations and new commercial opportunities. In practice, that covers finding brand sponsors, planning how they show up in and around programmes, and building fresh revenue lines for the studio. She will also lead sponsorship sales and activations linked to EverWonder's portfolio of projects.
EverWonder is an independent content studio backed by RedBird IMI, the investment company associated with Jeff Zucker. Independent means it sits outside a major broadcaster or streamer and makes shows to sell on. The company is led by chief executive Ian Orefice.
Roberti arrives from LIV Golf, where she was senior vice president and head of content and media rights. Media rights is the trade term for deals that decide who can show a sport and where. At LIV, her remit spanned programming and those distribution deals.
Before LIV Golf, she was vice president of sales at Barstool Sports, the digital sports and pop-culture publisher. She also led partnership revenue strategy and operations for Audacy's podcast studios. That work included Cadence13 and Pineapple Street Studios, two of the company's best-known audio labels. Partnership revenue strategy means deciding what sponsors pay for and how those deals are run.
Earlier in her career, Roberti spent 11 years with Major League Baseball on its integrated sponsorship sales team. Integrated sales brings together television, digital, in-stadium and other sponsor packages into single deals. She began in the business at Turner Entertainment and at WPP's GroupM, now called WPP Media. GroupM handles media buying, meaning the planning and purchase of advertising space for brands.
For people watching at home, the job is largely behind the camera. Sponsors help pay for large productions, and the partnerships chief decides how they fit without interrupting the story on screen. If Roberti's brief works as described, EverWonder will have a dedicated lead for that balance across all its output.
What makes this hire stand out is the mix in Roberti's CV. Eleven years in baseball sponsorship, then sales at a digital publisher, strategy in podcasting, and content and rights at a golf league, give her experience across four different ways audiences watch and listen. EverWonder now puts that range under one new job title.
