Former Virgin Music Group communications chief launches her own agency
Liz Morentin has launched Greenvalley Media & Marketing, a strategic communications agency for entertainment, media and technology companies and their leaders. She announced the launch on Thursday, 22 October 2026, according to Billboard.
Strategic communications is the work of shaping how an organisation speaks to the public, the press and its own staff. Greenvalley says it will offer corporate communications, media relations and publicity. It will also handle executive visibility, which means helping a company's leaders get noticed for the right reasons, along with reputation management and crisis communications. Events and industry marketing are also on the list.
Morentin's most recent job was senior vice president and head of global communications and brand strategy at Virgin Music Group. She led the group's internal and external communications and its brand strategy from its launch onward. That work included acquisitions and the job of bringing newly acquired businesses into the group.
The company's growth during her time there is a central part of her record. Virgin Music Group, which began as Ingrooves in 2020, operated in 12 markets that year. By 2026 it had reached 36 markets, where a market is a country or territory in which a company does business. Morentin supported that expansion.
Her career before Virgin Music Group took in some of the best-known names in the business. She held senior and leadership roles at Warner Bros. Records, Paradigm Talent Agency, Live Nation, RCA Records and Dick Clark Productions. Those jobs cover record labels, a talent agency, a live concert company and television production.
Altogether, she has more than 25 years of experience across music, live events, TV and film, and technology. That spread matters for a communications firm, because a record launch, a stadium tour and a studio deal can each draw attention of a different kind.
Greenvalley Media & Marketing is now open for work, with services that run from routine press relations to handling a company in a crisis.
