Coach and Spotify launch Tabby Tour campus series
Coach and Spotify have launched the Tabby Tour, a multi-artist run of campus shows that starts on Sept. 16 in New York with a chat and performance by Tinashe. It is part of Coach's "Live Your Story" global campaign, run as a joint experiential and digital project with the streaming company, Billboard reported.
The line-up spans continents. Performers named for the tour include Tinashe, Rachel Chinouriri, Nxdia, Fousheé, Alessi Rose and Estevie, with different artists appearing at different stops.
In the United States, the tour visits college campuses in Boston on Sept. 22, Washington, D.C. on Sept. 24, Columbus, Ohio on Oct. 6, Iowa City, Iowa on Oct. 15, Charlotte, N.C. on Nov. 1, Atlanta on Nov. 6 and Nashville on Nov. 13.
The run then crosses borders. U.K. dates include Manchester on Oct. 2 and London on Oct. 10, followed by Tokyo on Oct. 21 and Osaka on Oct. 23 in Japan. It winds down in Seoul, South Korea on Oct. 30.
Every stop pairs conversation with music. Artists will share their stories and perform live, alongside pre-show experiences that include a Coach x Spotify tour bus walkthrough, a Tabby Tour Ticket Booth with special-edition Tabby bags and customisable hangtags, and a Self-Expression Photo Booth.
For students turning up, this means a daytime-style event rather than a late-night gig. The focus is on short sets, talks and hands-on extras built for campuses.
Spotify confirmed the partnership in its newsroom announcement, "Spotify and Coach Take Self-Expression on the Road With the ...", published on Sept. 16. Coach said its "Live Your Story" campaign was inspired by in-depth conversations with Gen Z consumers, according to Spotify.
