Nielsen Cuts Streaming Top 10 Delay to Two Weeks
The wait to find out what everyone streamed just got shorter. Nielsen has cut the reporting delay for its Streaming Top 10 from four weeks to two weeks, Variety reported on 17 September.
That means the weekly charts now rank titles watched two weeks earlier. Fans no longer have to wait a month to see which programmes broke through.
The change follows upgrades to Streaming Content Ratings, the system Nielsen uses to measure viewing on streaming services. Nielsen said on 16 September it had enhanced the product to accelerate delivery of streaming data, according to its own announcement, Nielsen.
In practice, the public Top 10 now lands 11 days after the close of the measurement period, meaning the seven-day viewing window being counted. That timing was reported by Vulture on 16 September.
Television networks, streamers and advertisers that subscribe to Nielsen get data even faster. Nielsen is now supplying daily streaming ratings to clients, Yahoo reported on 16 September.
For anyone new to it, the Top 10 is Nielsen’s weekly ranking covering top streaming programmes alongside TV ratings, advertising spend and more, as described on its data page, Nielsen. It is one of the few independent yardsticks for streaming in the United States, where platforms release their own hours-viewed and completion figures on their own schedules.
For viewers, this means bragging rights settle faster. A surprise hit will show up in the independent chart while people are still talking about it, not weeks after the conversation has moved on.
