Etro turns to studio team for next show after designer exit
Etro, the Italian fashion house known for paisley prints, will present its first collection designed by its in-house team since the exit of Marco De Vincenzo.
De Vincenzo left in March after almost four years as creative director. His exit was announced on March 12, according to Vogue.
For fans, this means the next Etro show will be about the studio rather than a star name. No new designer has been named. The clothes will have to speak for themselves.
The show comes as chief executive Fabrizio Cardinali reshapes the business. Cardinali joined Etro in 2021 from Dolce & Gabbana, the Italian luxury house, shortly after the arrival of L Catterton, the private-equity firm that is Etro's majority shareholder, according to WWD.
Ownership has widened since then. SRI Group, the investment firm, joined L Catterton as an investor in December, after which the founding Etro family exited. New stakeholders also include Rams Global, the Turkish group, and Mathias Facchini, who leads Swinger International, the Italian fashion manufacturer, and owns Genny, the Italian fashion brand.
Money is moving in the right direction. In 2025, Etro reported sales of EUR 242.2 million. EBITDA, earnings before interest, tax and other charges, reached EUR 8.3 million, up from EUR 850,000 in 2024. In the first six months of 2026, sales rose 3 percent and EBITDA was up by EUR 6.2 million on the prior year.
Etro sells in two main ways. Retail, selling directly through its own shops and website, accounted for 65 percent of sales in 2025, up from 62 percent in 2024. The rest is wholesale, selling to shops that resell.
The shop network is changing. Etro runs 120 stores globally. It closed 13 stores in China to reallocate resources to Europe, Japan, America and the Middle East.
Online growth is fast. Etro's directly operated e-commerce site lifted sales by 36.5 percent in 2025 versus the prior year. For digital, the United States is the number-one market, followed by Europe and then Japan, with strength in Germany and Italy.
The house is also looking to its history in America. It plans a celebration in New York on Oct. 21 to mark the 30th anniversary of its Madison Avenue flagship.
