Pretty Vee Signs With HeartRock Partners for Management

Comedian Pretty Vee has signed with HeartRock Partners for management.

The deal was first reported by Deadline on 25 September 2026. A management deal, meaning the company guides career decisions across touring, television and film, puts her on the roster of a new firm led by chief executive Alec Shankman.

Born Vena Excell, Pretty Vee built her public profile as a cast member of Wild ’n Out and The Women of Wild ’n Out. She now counts more than 6 million followers across social media.

That online audience has translated to live work. In July 2024 she sold out her first one-woman show, Sharoonnn Said It!, at Center Stage Theater in Atlanta, Georgia. The show is centred on Sharoonnn, her Jamaican character developed on social platforms and on stage.

Her screen credits include HBO Max’s Rap Sh!t and BET+’s Style Me For Christmas. She will next appear in the upcoming film National Lampoon’s Hollywood Hustle.

HeartRock Partners is described as a management and entertainment company. It was launched in early 2026 by Shankman after his departure from Gersh, where he had been head of alternative, according to Deadline.

The move follows a run of representation changes. Pretty Vee was previously represented by Jacqueline Uram at 400 Ventures. She signed with Gersh for agency representation earlier in 2026.

HeartRock has been adding creators to its books since launch. In July, YouTuber and author Joey Graceffa signed with the firm for management representation, according to The Hollywood Reporter.

For fans, this means one team to watch. Touring, television and that next film role will now run through HeartRock as Pretty Vee takes her characters from phone screens to bigger stages.