Entertainment

True Brit Entertainment, backer of British films, enters administration

Jonah VillalbaPublished 5d ago2 min readBased on 9 sources
True Brit Entertainment, backer of British films, enters administration
Image by wernerredlich from Pixabay

True Brit Entertainment, the British company set up to put only British films into cinemas, has entered administration.

The distributor has appointed administrators from law firm Simons Muirhead Burton to oversee its affairs, according to Deadline which reported the filing on 29 September 2026. Founder Zygi Kamasa said the board took the decision because of extremely challenging market conditions.

Administration is a formal UK process where independent managers take control of a company to settle its debts. For a theatrical distributor, the company that buys films and books them into cinemas, it usually means a pause on new releases while the business is assessed.

Kamasa is the former chief executive of Lionsgate in the UK and Europe. He launched True Brit in 2023 with backing from management company Three Six Zero, with Marv Studios also holding a stake, Deadline reported.

The company specialised exclusively in British feature films, an approach Kamasa set out at launch in November 2023. Its releases have included boxing drama Giant, Danny Dyer comedy Marching Powder, coming-of-age story Sunny Dancer and The Death of Robin Hood.

True Brit moved fast. It had six films going into production in 2024, Kamasa told Screen Daily in October of that year. By the time of its first full slate presentation in London in July 2025, the company said it had co-financed $125 million of UK production budgets in its first 18 months.

That July slate included titles such as Christmas Karma alongside The Death of Robin Hood, according to The Hollywood Reporter. The presentation was pitched as a statement of intent: a regular pipeline of homegrown films for UK cinemas.

What makes this stand out is the speed of the turn. A business built to expand British production spent two years commissioning and acquiring, then cited market pressure as the reason to hand control to administrators.

No further detail on creditors, staff or the fate of unreleased titles has been confirmed. The administrators will now manage the company’s affairs.