OBB Media opens London office and celebrates with Bieber and Tucci

OBB Media, a Los Angeles-based entertainment company, has opened a London office in Fitzrovia to work with European brands and make content rooted in the region. WWD

The company is led by founder and chief executive officer Michael D. Ratner. The Fitzrovia base follows a New York office opened in 2025.

The London operation is called OBB London. LBB Online It is the company's first base outside the United States and is intended to extend its reach across Britain and Europe. Variety

Daisy Domenghini will lead the office after joining from VaynerMedia, the marketing and communications group, according to OBB Media. The brief is straightforward. Work with local brands. Develop shows and branded series, programmes paid for by advertisers, with British and European talent.

OBB Media marked the expansion with a dinner at Harry's Bar in Mayfair. Hailey Bieber, the model and founder of Rhode, the beauty brand, attended with Ratner. Actors Stanley Tucci and Sacha Baron Cohen were also present. Lauren Ratner, a cofounder of Rhode, joined the same table.

The dinner did double duty. It celebrated the European launch and Rhode's partnership with OBB Media.

Tucci is central to the London slate. OBB Media is producing a show with him for Disney+, the streaming service. The series is titled `Tucci in Great Britain' and is made for National Geographic, the factual television brand, and Disney+. It will be among the first productions based at the London operation.

The pairing is not new. OBB produced `Cards on the Table With Stanley Tucci' for Allbirds, the footwear company. MediaPost That series ran to four parts and was created in collaboration with Tucci. Retail Brew

Bieber is the other long thread. OBB partnered with her on the launch of Rhode. Yahoo It later produced `Who's in My Bathroom?' for the skincare line. The format put Bieber in conversation with guests and kept Rhode at the centre of the action.

Elsewhere the company works in live events. It says it teamed up with DICK'S, the American sports retailer, and the streamer IShowSpeed to stage the DICK'S Speed Tailgate on Bevo Blvd ahead of Texas versus Ohio State.

For viewers, this means more of OBB's celebrity-led formats are likely to be made in Britain. Expect local settings. Expect European partners.