Entertainment

All3Media Boss Stayed to Stitch Together $8bn Banijay Merger

Putri ArdhanaPublished 48m ago3 min readBased on 13 sources
All3Media Boss Stayed to Stitch Together $8bn Banijay Merger
source:banijay.com

Jane Turton chose to stay number two after the biggest deal of her career.

Turton ran All3Media as chief executive. After All3Media merged with Banijay Entertainment, she became deputy chief executive of the combined group under chief executive Marco Bassetti. She told Deadline in an interview published 7 October 2026 that staying to oversee All3Media's integration into Banijay was a positive choice.

The merger closed on 9 July 2026. It had been announced in March 2026 and was first expected to complete by autumn. Banijay said the completed deal created a leading global media and entertainment powerhouse.

The scale is vast. The London-based group reports annual combined revenues of €7.4 billion ($8.5 billion). Banijay and All3Media describe it as the world's largest independent production company, meaning a company that makes programmes for broadcasters and streamers rather than transmitting them itself.

Its shelves hold some of television's most familiar titles. The combined catalogue includes MasterChef, The Traitors, Peaky Blinders, Midsomer Murders and Big Brother, according to Deadline. The group owns more than 170 production labels. Its sales arm, Banijay Rights, now controls more than 265,000 hours of programmes ready to license to channels and platforms.

Leadership has been reshaped around that library. Jeff Zucker, chief executive of RedBird IMI, became chairman of the board of the combined entity. In Britain, Patrick Holland will serve as executive chairman and chief executive of Banijay UK. Cathy Payne leads Banijay Rights, the unit now handling the former All3Media International catalogue.

Two senior All3Media departures followed the July closing. International sales chief Louise Pedersen exited in July. Group chief operating officer Sara Geater also exited. Around €50 million ($57 million) in cost savings are planned after the merger, the result of removing duplication where the two businesses overlap.

The deal was valued at $8 billion, as reported by Variety. Both sides were to hold 50% of the combined business, which kept the Banijay name. Banijay shares rose nearly 6% when the merger was announced, Reuters reported.

What makes this stand out is the human arithmetic behind it. One sales catalogue means one team selling old favourites and new formats. For viewers, little changes on screen right now. For the crews, writers' rooms and labels underneath, it decides who commissions the next series and who sells it abroad.