Blumhouse Atomic Monster signs Horror Queen Heidi Wong for folklore-inspired shorts

Blumhouse Atomic Monster has signed horror creator Heidi Wong to make original horror shorts.

The deal was revealed at New York Comic Con. Wong appeared alongside founder Jason Blum at the company's Blumfest panel to announce the project, according to Variety. The news was reported on 9 October 2026.

It pairs a studio built around low-cost genre films with a creator who already speaks directly to millions of horror fans. Wong will develop new shorts from scratch for Blumhouse Atomic Monster.

Wong is known to her audience as "The Horror Queen". She has a global fanbase of more than 8 million followers. That following earned her a place on Time's 2025 100 Creators List and on Forbes 30 Under 30.

Those lists matter for readers who do not follow online video. Time's list recognises influential digital creators. Forbes 30 Under 30 recognises young people making an impact in their fields. Together they explain why a film company would look to Wong for new ideas.

The creative direction is already set. Wong said the project is inspired by Eastern mythology and folklore. Shorts, in this case, means short films. They tell a complete story in minutes rather than across a full-length feature.

For fans, this means new horror made for the short form first. Wong built her name with brief, sharp scares designed to be watched on a phone and shared. Studio backing gives her more resources to stage those ideas. It does not change the basic appeal. Quick set-up. Fast fright.

What makes this stand out is the path from feed to studio. Many film-makers start with short films and hope for a larger break. Wong arrives with the audience already in place. Blumhouse Atomic Monster gets fresh material rooted in stories and traditions that do not always reach Western screens. Wong gets a Hollywood partner to help realise them.

Details on titles, schedules and where the shorts will be seen were not part of the announcement reported by Variety. For now the news is the partnership itself. A creator with reach. A studio with an appetite for horror. And a shared plan to build something new from Eastern legends and myths.