Thai horror 'Rinrada: The Influencer' locks in Asia and Middle East deals
A Thai horror film built around an influencer has secured cinemas across Asia and the Middle East as it makes its North American debut.
Rinrada: The Influencer closed the deals around its first North American screening, with Hong Kong-based Autumn Sun Films handling world sales, the business of licensing screening rights territory by territory, as reported by Variety.
The film stars Yoshi Rinrada. The part is her first lead role in horror.
It was directed and co-written by Artistaya Arriyawongsa. She is the in-house director at Tham Studio19, the film’s producer, and her earlier credits include The Elite of Devils (2024) and Waning Moon (2020).
Autumn Sun Films is a Hong Kong-based distributor and international sales company focused on Asian genre and arthouse films. Sales companies of this kind take a finished film to festivals and markets and sell the right to show it in each country or region.
The sales news was unveiled at the Asian Contents & Film Market, the industry marketplace attached to the Busan International Film Festival. Screamfest in Los Angeles lists Rinrada The Influencer as a North American Premiere in its Feature section, with a screening at 9:45pm on Sunday, Oct. 11, 2026, according to its programme page (Screamfest).
Macau moves first. The film will open theatrically at Studio City in Macau on Oct. 31, making Macau the first territory to release it.
Vietnam follows in November. Malaysia, Singapore and Brunei will also release in November, with SB Productions handling distribution in those three territories.
Other deals cover Indonesia, where rights went to PT Cahaya Sinema Nusantara, and Taiwan, where rights went to Moviecloud. Empire Entertainment acquired rights for Pakistan and the GCC, the Gulf Cooperation Council states. Exact release dates in Indonesia, the Philippines and Myanmar are still to be set.
What makes this stand out is the speed of the rollout. A Halloween opening gives audiences in Macau a date on the big screen within weeks of the festival premiere, while the November releases in Vietnam, Malaysia, Singapore and Brunei keep the film in front of cinema-goers across Southeast Asia in quick succession.
