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Tommy Hilfiger drops denim Austin capsule for Cadillac F1 Team

Zeynep KandemirPublished 36m ago2 min readBased on 6 sources
Tommy Hilfiger drops denim Austin capsule for Cadillac F1 Team
Photo by Lukas Raich / CC BY-SA 4.0

Tommy Hilfiger, the American label owned by PVH Corp, the United States apparel group, has launched a five-piece Austin range with the Cadillac Formula 1 Team. The launch leads into the Austin Grand Prix, the Formula 1 race weekend scheduled for Oct. 22 to 25 in Texas. Sales started at 9 a.m. ET on Tuesday, Oct. 13, on the Tommy Hilfiger and Cadillac Formula 1 websites and in select Tommy Hilfiger stores, WWD.

The Austin capsule, a small limited range made for the race, sits within fanwear, clothing made for supporters to wear at and around events. It is built around denim. Chrome finishes and American flag chevron artwork run across the range in a red, white and blue colour palette.

Five pieces. All denim-led. The line-up includes a men's denim jacket that reworks the classic trucker silhouette, the button-front cut with chest pockets, in a light wash. There is a women's denim vest finished with a silver foil coating. A T-shirt, a tank top and a denim cap carry similar artwork to complete the set.

The Austin drop is part of a city-inspired capsule series from the Tommy Hilfiger x Cadillac Formula 1 Team fanwear collection. The series has already produced Miami and Mexico collections tied to those race weekends. A Las Vegas collection is scheduled for November.

Tommy Hilfiger is the official apparel and fanwear partner for the Cadillac Formula 1 Team. The Austin race is the 18th round of the Formula 1 season. This season is the inaugural year, the first competing season, for the Cadillac Formula 1 Team.

Sergio "Checo" Perez, a driver for the Cadillac Formula 1 Team, also serves as Tommy Hilfiger's global menswear ambassador. The link connects the race team line with the brand's wider menswear offer.

For fans, this means a clear choice on race weekend. The main team kit stays year-round, while these city ranges arrive for a short window and then stop. Anyone who wants the Austin denim will need to buy during this sale period through the two websites or the selected stores.

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