Hailee Steinfeld cheers Josh Allen on in viral Bills overtime win
Hailee Steinfeld was on her feet in the suite as husband Josh Allen carried the Buffalo Bills to a 37-34 overtime win over the Los Angeles Rams on Oct. 12. Cameras caught her shouting "Go Josh! Let's go, Josh!" as the quarterback made a late run at SoFi Stadium in Inglewood, California Billboard. The game was played on Oct. 12, 2026.
The clip, shared by the NFL on Prime Instagram account, shows Steinfeld in a red Bills jacket pointing, jumping and cheering after the play. ESPN cut to her in the suite in the moments after Allen's run. She was also heard shouting "Let's f***ing go" as the drive built, a moment that quickly went viral online TV Insider.
Allen's surge came late in the fourth quarter. He scrambled 15 yards up the middle, a run by the quarterback to gain ground, to take Buffalo to within five yards of the end zone. The suite erupted.
Buffalo went on to win 37-34 in overtime, the extra period played when scores are level after full time. It was Allen's first overtime win after defeats in his previous seven such games.
The outing was a rare public appearance for Steinfeld, who came to support Allen in person People. The couple married in May 2025. They welcomed their first child together, daughter Harper Haize Allen, in April.
For fans, the appeal was obvious. It was noisy, full-throated backing from the stands, and the clip became an instant fan favourite.
Allen, the Bills quarterback and lead passer, won his first AP NFL Most Valuable Player award in February 2025. In his acceptance speech he called Steinfeld "my rock" and "my best friend". Buffalo later finalised a new deal to keep him at the club through 2030.
