Free hotel art fair takes over Fitzrovia for Frieze week

A sink overflowing with grapes, a shower turned into an arcade and a job interview with a sugar daddy are all on show inside a London hotel this week.

The setting is Minor Attractions, a hotel-based art fair held during Frieze week — the week when London hosts its major contemporary art fairs — at The Newman hotel in Fitzrovia, London. It runs until 17 October and tickets are free, according to The Art Newspaper.

The fair bills itself as a "transgressive" art fair. Its first three editions were held at The Mandrake hotel in London, with the fourth moving to The Newman, an Art Deco-inspired hotel in Fitzrovia that opened earlier in 2026. The 2026 edition is described as the fair's largest so far.

The hotel-room format is part of the point. Galleries each take over a room, a set-up intended to encourage collaboration between exhibitors.

The works below were selected by writer Rachel Kubrick in a round-up published on 16 October 2026. Four rooms give a sense of the range.

French-Belgian artist Léa Porré presented Fatal Feast (2026) with Tache, London. The work is a site-specific installation, meaning it was made for that particular room. Porré took over a hotel room with pink-toned decor, including wall decals and a wash basin filled with spilling grapes.

Singaporean artist Moses Tan showed You had me at hello and goodbye (2026) with Starch, Singapore. Tan is the founder of Starch, an artist-run non-profit space from Singapore — a space organised by artists rather than operating for commercial profit — that is now also active in London.

Dutch artist Nelly Dansen presented MEGA ATTRACTIVE™ HQ (2026) with LUmkA, London. The work is a corner installation built around a desk covered with business ephemera, small printed materials such as cards and flyers. It includes a video in which Dansen interviews her sugar daddy for a job.

London-born artist Savannah Harris showed Arcade Installation (2026) with Harlesden High Street, London. Harris converted the room's tiled rainfall shower into a small nook for an arcade game, the coin-operated video machines more often found in amusement halls.

What makes this stand out is access. Frieze week can feel closed off. A free fair in hotel rooms lowers the threshold.

The fair says on its website that the 2026 edition brings together more than 75 galleries from around the world, according to Minor Attractions. For visitors, that means a lot to see in close quarters. Bring curiosity and comfortable shoes.