Eva Victor named Loewe brand ambassador
Loewe, the Spanish luxury house, has named writer, director and actor Eva Victor as its latest brand ambassador. A brand ambassador is a public face who wears and promotes the label at events and in campaigns. The house shared Victor's statement first with WWD, the American fashion trade publication, on 19 October 2026. WWD
Victor, who uses they/them pronouns, was born in France and raised in America. They wrote, directed and starred in the lead role in Sorry, Baby. The film earned Victor a Golden Globe nomination for Best Actress in a Drama Motion Picture.
That nomination, reported by the same outlet, followed two writing prizes. Sorry, Baby won the Waldo Salt Screenwriting Award at the 2025 Sundance Film Festival, the US independent-film festival. It then won Best Screenplay at the 2026 Independent Spirit Awards, the US awards for independent film.
Television viewers may already know Victor from Billions, the US television drama, in which they appeared from 2020 to 2023. They were born in France. That dual background has shaped much of the coverage of their rise.
Victor will next appear in Behemoth! alongside Pedro Pascal, Olivia Wilde and Will Arnett. The film is directed by Tony Gilroy and set in the classical music world. It is scheduled for cinema release on 4 December.
The Loewe appointment builds on visible work together. Victor had already appeared in two Loewe campaigns: a teaser ahead of the spring 2026 show and a 2025 campaign for Crafted Collection Perfume. Victor attended the Loewe spring 2026 show in Paris. Vogue
The red carpet link came earlier. Victor wore a customised Loewe red strapless gown for the Golden Globes 2026 red carpet. WWD Victor works with stylist Danielle Goldberg. Loewe's creative directors, who lead design at the house, are Jack McCollough and Lazaro Hernandez.
Victor joins a roster that includes Julia Garner, described as newly minted as a Loewe ambassador around the fall 2026 show in Paris. Their Instagram profile now references @Loewe in its bio.
For fans, this means more joint appearances to watch for. The relationship has moved step by step, from perfume image to front row to formal ambassador role.
