Loewe names Thai star Phuwin as brand ambassador
Thai actor and singer Phuwin Tangsakyuen, known simply as Phuwin, is Loewe's newest brand ambassador. Loewe, the Spanish fashion house, confirmed the appointment in comments shared first with WWD, the fashion trade publication. WWD reported the news on 17 September. A brand ambassador acts as a public face for a house, appearing in advertising campaigns and at shows and events.
Phuwin has been signed with GMMTV, the Thai entertainment company, for nearly 10 years. He made his television debut at age 11 in the drama Sunshine My Friend. He has worked steadily in Thai television since that early start. That long run gave him a familiar presence with local audiences before fashion work followed.
Loewe described him as trained as an engineer who has moved through acting, singing and songwriting. The engineering background sits apart from his screen career and is often noted in his biography. He released his first single, To You, in 2024 under Riser Music, his record label. Music now runs alongside acting in his working life, with live performance and recording added to filming schedules.
The link with Loewe is not new. He appeared in a Loewe campaign based on Songkran, the Thai New Year celebration. Campaigns are the photographs and films a house uses to present its clothes each season, and this one drew directly on a national holiday. Jack McCollough and Lazaro Hernandez, the house's creative directors, gave a joint statement on his appointment. Creative directors lead design at a house, so a joint note carries the weight of the studio.
Earlier this year, Phuwin spoke about the house at greater length in an interview with Esquire Singapore. He discussed the Loewe Spring/Summer 2026 collection, the main warm-season range, and his goals for 2026. Esquire Singapore published that interview in February. The conversation covered his response to the clothes as well as what he wanted from the year ahead.
For fans, this means more crossover moments. Expect to see him front row, in campaign images and on red carpets. The title formalises a relationship that was already visible.
