Eman SV2 launches Frenzy studio, shop and tournaments
Football YouTuber Eman SV2 is launching his own creator company. It is called Frenzy and will span videos, merchandise and live events. The news was first reported as an exclusive by Deadline on 20 October. A creator company here means a business built around online video, with its own team, products and shows.
Eman's real name is Eman Balogun. He is not related to United States international Folarin Balogun. His YouTube channel has more than 6 million subscribers and holds nearly 750 videos. Both figures were reported in the 20 October exclusive.
The name is Frenzy. The idea is to build a small studio rather than run everything through one personal channel. In television terms, that means new talent and repeatable formats that can live without the founder in every episode. Five staff will run it day to day, supported by freelancers and coaches for live events.
Four names are attached to early formats. They are Kiki Footballer, Kassidy, Zayn Ali and Eleni. Three planned titles have been announced: 'Kids Footballer vs 20 Pro Goalkeepers', '1 Pro Kid Footballer vs 100 Kids' and the 'Frenzy Winter Cup Tournament'.
Live football sits at the heart of the plan. Eman has already staged around 17 community camps and tournaments. Those events have taken place in cities including Los Angeles, Dubai and London. Frenzy formalises that work into a year-round slate alongside its online output.
Commerce is the third leg. Frenzy will sell the footballs, clothing and accessories that appear in Eman's content. Everything in the shop ties directly to what viewers see on screen. To make way for it, he has closed his previous online merch store.
The company was slated to launch within days of the Deadline report. On his official Instagram, Eman presents the brand as 'Frenzy By SV2' and lists a launch of 23 October at 6pm, according to his page. That page also says he has spent more than 13 years creating content. The Instagram listing is undated, so the reported launch window remains the most detailed timeline.
For fans, this means one name across three places. Watch the videos, buy the kit, join the tournament.
