ONErpm names Iasmine Amazonas CMO in marketing overhaul
ONErpm has reorganised its worldwide marketing operation into global and regional hubs and named Iasmine Amazonas as chief marketing officer.
The company confirmed the changes on 20 October. The new structure covers 200 marketing professionals around the world, according to Music Business Worldwide.
Amazonas was previously chief of staff for ONErpm in Brazil. She was listed as marketing director for ONErpm in Billboard’s 2023 International Power Players list, according to Billboard. Working alongside her, Isaac Miranda becomes global marketing director after serving as the company’s director for Asia.
The global side is built around specialist teams. Will Sword leads the Paid Media hub, which handles paid advertising. George D’Errico was named global head of streaming partnerships to lead the DSPs hub, the team that works with digital service providers such as Spotify and Apple Music.
Jenna LoMonaco was named senior vice president, international marketing, to lead the International Marketing hub. Jorge Amaya was hired to lead YouTube marketing. Caroline Abs was hired to oversee the Design, Social Media and Studios hubs, as well as institutional marketing and public relations. Those three creative hubs are led by Tim Kin, Camila Cesar and Natalia Mercatti respectively.
Region by region, Casey Childers leads the US hub under the title vice president, digital strategy US, Latin America, Aus/NZ, Jamaica. Andres Graff Navarro, formerly head of marketing in Mexico, leads the Latin America hub. Mariane Correa leads Brazil and Lusophone territories, the Portuguese-speaking markets.
Aleksandr Shanin leads Russia and Eastern Europe. Blessing Manafa leads Europe and Africa. The lead for the Asia-Pacific hub had yet to be named at the time of the announcement.
The restructure follows rapid expansion. ONErpm has more than 650 staff across 48 offices in 37 countries, after opening 24 offices in 20 countries over the past five years.
What makes this stand out is the split. Global hubs hold the specialist skills, while regional hubs stay close to artists and audiences. For fans, this means the campaigns behind a release may look the same, but the team running them is now organised by craft and territory.
