Gas and Elite World Group Launch a Denim-Led Clothing Capsule
Gas, the Italian denim brand, and Elite World Group, the modelling agency behind the Elite Model Look contest, have released a clothing line together. The range is called the Gas x Elite capsule, a small set of linked pieces sold as one collection.
The two companies began working together in July. Gas was the main clothing partner for the world final of the 41st Elite Model Look, held in Rome. WWD reported the capsule's launch on 21 October 2026.
The collection includes crewneck sweatshirts, hoodies, five-pocket jeans, T-shirts with the Elite logo, and tank tops embroidered with the words "Gas Elite Dream." It also includes gym sets and cropped hoodies. Prices run from $46 to $171, and the pieces are sold on Gas's own online store.
Romolo D'Orazio, chief executive of Gas, described the capsule as a natural step in a journey that started at the Elite Model Look world final. Flavio Facincani, director of licensing and partnerships at Elite World Group, is the Elite executive responsible for the deal.
This is not the first clothing project for Elite. In 2025 the agency launched an apparel capsule with Freddy, an Italian sportswear brand.
Gas has its own history of change in ownership. A group of investors, including Milano 1984, Alpha Square, DEA Capital Duke and Bordin Holding, bought the company in 2022 for EUR 17.5 million. The brand now has around 650 multibrand stores across Europe, Africa and Asia, where shops stock several labels at once. In June 2024 Gas returned to Pitti Uomo, the menswear trade fair in Florence, to mark its 40th anniversary.
Gas's website has a collection page titled "GAS X ELITE." It lists jackets, trousers, sweaters, shirts, T-shirts, tops, dresses, jeans and shorts. One women's tank top from the range, in white stretch cotton rib with a high round neck, is listed under the Spring/Summer 2027 season, which is the label's name for the collection due in the warmer months of 2027.
For Elite, the deal extends its name beyond the runway and the contest. For Gas, it links a denim label with a modelling brand whose competition has a global audience. The sales figures for the capsule have not been published.
