Hanro's New Chief Executive Turns to Artist Collaborations and Archive Reissues
Hanro, the Swiss underwear and nightwear brand founded in 1884, is working with the artist and designer Bethan Laura Wood on a capsule, a small group of linked pieces released together. Its new chief executive, Benjamin Isenheim, says collaborations like this help the brand stay culturally relevant by bringing different audiences together.
Isenheim joined Hanro in July. Before that, he was a manager at S.Oliver Group, the German fashion company, according to WWD, which reported the appointment and the plans.
The capsule sits within Hanro's Atelier collection, the brand's more design-led line. Wood based two custom patterns on her travels to Japan. They draw on woodwork, rope-weaving and shoji screens, the sliding paper-and-wood panels used in traditional Japanese homes.
The range includes a lingerie set, a pajama set, cotton shorts, a silk nightwear set with a top and panties, a kimono, a pocket square and a scarf. Most pieces are made from cotton, silk or viscose, a fibre made from processed plant pulp. The capsule will make its retail debut in fall 2027.
Hanro held its Soft Motion event in Berlin, at the Clärchens Ballhaus ballroom, to mark the retail debut of its fall 2026 collection.
The longer-term plans affect the everyday lines, not only special releases. Starting in 2027, Hanro plans to add more feminine details, including lace and embellishments, to its core offering. In 2028, it plans to reissue archive pieces, meaning fresh production runs of older designs, inside its main collection. Until now, the company has used those reissues mainly for capsules and limited drops.
Hanro sells underwear, nightwear, and home and loungewear for men and women. On its website, the company says many of its fabrics are made at its own textile plant in Austria, and that most of its production takes place in Europe. It cites OEKO-TEX STANDARD 100 and OEKO-TEX MADE IN GREEN certifications, which are independent labels for textiles tested for harmful substances and responsible materials use.
For long-time customers, the 2027 changes and the 2028 reissue plan show how the company intends to rework its regular range. For newer buyers, the Wood capsule offers a first look at a brand that is widening its public profile. The capsule's year-long wait before reaching shops gives the company time to show how the two strands fit together.
