Miami Arena's Burger Restaurant Becomes Burger Shot, Part of GTA 6 Marketing

Miami's Kaseya Center has renamed its burger restaurant Burger Shot, after a fictional fast-food chain from Rockstar Games' Grand Theft Auto series. IGN reported the rebrand on 21 October 2026, and posters for Macca & Friends and Vice City appeared alongside it.

Burger Shot is one of several real-world touches in the Miami area tied to Grand Theft Auto VI, the next main game in the series. Insider Gaming reported on 22 October 2026 that a real-life Burger Shot and a Cluckin' Bell, another fictional chain from the series, have also appeared in Miami as part of the game's marketing.

The arena is home to the Miami Heat, and the team is working with Rockstar on a bigger event. The Heat announced on 2 October 2026 that A Night in Vice City will transform Kaseya Center into Vice City, the fictional city that serves as the setting for the new game. The Heat's announcement says the game's world is inspired by Miami, which is why the city and its landmarks have become a natural fit for the promotion.

For basketball fans, the arena already offers something to eat that reflects the city. Kaseya Center's website says menu selections from Miami restaurateurs and artisans are available on every level of the venue. The Burger Shot rebrand adds a fictional name to that local line-up, one that players of the series will recognise.

Rockstar has not, in the material reported so far, announced a release date for Grand Theft Auto VI in these promotions. Fans will need to watch the company's official channels for that news.

The Burger Shot signs are a small, visible example of how a game's world can move into a real building. For anyone who has played the series, walking into a familiar name in Miami is the point of the exercise.