Amanda Quinton Partners With mtheory, Bringing Six Artists Into the Company

Nashville artist manager Amanda Quinton has partnered with mtheory, Cameo Carlson's company, and is bringing her artist management roster across with her, according to Billboard, which reported the deal on 26 October 2026.

Six artists are teaming with mtheory through the partnership: Ashley Monroe, Tenille Townes, Fancy Hagood, Smithfield, Abbey Cone and Corrina. Each of them now works with a company that handles more than one part of a career.

Artist management means looking after the business side of a performer's working life. A manager coordinates with record labels, booking agents and publicists, and helps shape the decisions that build a career over months and years.

Quinton began her career in digital marketing. She founded Quinton Digital, a marketing company, in 2018, and expanded into artist management in 2023. Quinton Digital is not part of the new partnership. It remains independent, and Quinton continues to oversee its operations.

mtheory was founded in 2010 and describes itself as an artist development, marketing and strategy company. Artist development is the long, unglamorous work of helping a performer grow an audience and a sound over time, rather than chasing a single release. The company has offices in Nashville, New York, Los Angeles, Chicago and New Orleans.

For Quinton, the move brings her management work under a larger structure with offices in five US cities. For the six artists, the practical question is how the partnership will shape their day-to-day work, and the reporting so far does not say how that will change. What is confirmed is the list of names and the date the partnership was announced.

Quinton is based in Nashville, the city that has long been home to many of the country music industry's managers, publishers and labels. Her move into management came five years after she started her marketing firm, which is one reason her two businesses are being kept separate.