Slate's Electric Truck Gets a Smarties Candy Makeover
Slate is partnering with the candy brand Smarties to offer six pastel wrap shades for its electric truck, Engadget reported on 27 October 2026. The shades take their names from the original Smarties candy flavors: Strawberry, Pineapple, Orange, Grape, Cherry and Blue Raspberry.
Strawberry is green, Pineapple is yellow, Grape is lavender and Blue Raspberry is light blue. The naming follows the candy rather than the colors, so the palette departs from the flavor names in places.
Slate sells the truck in a flat grey finish. Its body panels are prepared for wrapping in any shade, which means the wrap is applied over the factory-grey surface as an option rather than as a separate trim level. The Smarties package also includes a Smarties-branded Slatelet key fob charm, a Smarties-branded vent charm and a Smarties logo on the rear gate.
The Smarties wrap can be added as an option ahead of the delivery date. Pricing has not been disclosed. Engadget lists the Slate EV at 181 horsepower.
Slate has run a wrap program before. In July, Wired reported that the company had teamed up with Crayola to offer five branded hues: Cerulean, Fern, Jersey Tomato, Razzmatazz and Dandelion. Those colors were drawn from Crayola's existing crayon line. The same report priced Slate's electric truck at $25,000, well below the usual range for new EVs. At that price, the wrap option makes up a larger share of the total spend than it would on a conventional vehicle.
The broader context here is how small-volume vehicle makers set their products apart. A wrap is a film applied to a finished body, so it can be changed without re-engineering the platform (the underlying chassis and structure), re-certifying the paint shop process or altering the vehicle's electrical architecture, meaning its wiring and control systems. Licensed palettes such as Crayola's and Smarties' give a manufacturer a recognizable color story without developing new paint chemistry. The Crayola collection and the Smarties package use the same mechanism, with a different licensor and a different set of accessories.
In my view, the more useful question for buyers is how the wrap option is priced and how it is handled at delivery, since neither detail has been disclosed. Those two points will decide whether the program is a modest personalization option or a meaningful part of the vehicle's configuration. Until pricing is published, the Smarties package can only be evaluated as a set of colors and accessories.
For fleet operators and individual owners who want a distinctive vehicle at a low base price, the program offers a practical route to customization. It also shows how a licensed consumer brand can be applied to a utility-oriented EV without changing its underlying specification.
