Fifth-Generation Weaver Mujtaba Kadri Launches Cashmere Brand Under His Own Name

A fifth-generation weaver is putting his own name on a luxury cashmere label. Mujtaba Kadri's brand, Kadri, is launching this fall, The Art Newspaper reported on 2 November 2026.

Cashmere is a fine wool from goats, soft and light, and it has been made in the Kashmir region of India for generations. Kadri's family has worked with it for five generations. Mujtaba Kadri runs an atelier, a workshop where garments are designed and made, in Srinagar, the largest city in Kashmir.

Every Kadri piece is spun and woven by hand in Srinagar. The spinners and weavers work exclusively in the city, and most of them are women who work from home. The raw wool comes from a special breed of goat in the Jankan region, and Kadri says its cashmere has a micron count below 14.5. A micron is one-thousandth of a millimetre, so a lower count means a finer fibre.

The range will include scarves, blankets and other home and fashion accessories. A Kadri shawl sells for $1,000, according to the report. Making one takes 12 separate production stages and about 40 days, the report said.

Before the new label, Kadri made custom-ordered textiles for the fashion houses Carolina Herrera, Oscar de la Renta and Marni. He also worked with the American label The Row when it launched its home line. The Kadri brand's designs are developed in a studio in Paris. Its creative team includes colour specialist Maeva Elfassi.

The products will be sold in shops including Dover Street Market, the multi-brand fashion store in London. Shoppers can also find the brand online at bykadri.co, the label's official website.

For anyone who has bought a cashmere scarf, the story is about where that softness begins. Each step, from the goat's fleece to the final fringe, is done by people in Srinagar. The brand's launch puts those hands at the centre of the sales pitch, with the name on the label belonging to the weaver himself.