Driven Unveils First Original Shows, Led by Tom Nelson's "Art of Speed"
Driven, a streaming service for car fans, has unveiled its first slate of original shows, and the opener is "Art of Speed," starring Tom Nelson. Variety reported the lineup on 2 November 2026.
"Art of Speed" has six one-hour episodes. Nelson builds one-of-a-kind cars across the series, and Michael George created and directed it. George is also a co-founder of Driven and, according to an earlier Variety report from December 2025, will serve as the company's chief executive.
Three more shows are set to premiere exclusively on Driven in early 2027. "Pikes Peak" has three one-hour episodes and stars Tanner Foust, Ant Anstead and Jenson Button. "Queen of the Mountain" stars Emelia Hartford. "Go or Go Home" stars Antron Brown, the NHRA (National Hot Rod Association) champion and drag racer.
The platform's founders are George, Foust and Hartford. Foust hosts Top Gear USA, and Hartford has appeared in Gran Turismo. Ben Collins also appears among the company's original talent, alongside Anstead, Button, Nelson and Brown.
Driven is free to use in the sense that it has no monthly subscription. It pays for itself with advertising, which is why it is described as ad-supported. Viewers can watch on iOS, Android, the web, Apple TV, Google TV and Amazon Fire TV. Variety reported that the platform's beta test drew more than 15,000 users over the past few months.
The next big date on the calendar is 3 November, when Driven will make its upfront presentation to advertisers at SEMA, the automotive industry trade show in Las Vegas. An upfront is the yearly pitch where platforms and networks show advertisers what is coming, and it is where ad budgets for the coming year often get set. Driven scheduled its presentation for that day.
Driven said in October that its programming would arrive early next year. For now, the people who will be watching are car fans who have been waiting for the first episodes to appear. The service has not yet given a set premiere date for "Art of Speed", so that is the next thing to watch.
