Tommy Hilfiger Unveils Winter 2026 Campaign With Travis Kelce and Jisoo
Tommy Hilfiger, the clothing brand owned by PVH Corp., has unveiled its winter 2026 campaign. Travis Kelce and Jisoo, who are the brand's global ambassadors, appear alongside a mix of athletes, and the campaign will be released in parts.
The cast also includes Josh Hart, a basketball star with the New York Knicks, and Arón Piper. Three Liverpool FC footballers, Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet, are featured too, as is Quen Blackwell. An ambassador is a well-known face who represents a brand in its advertising.
Each person gets a short storyline. Piper heads to northern Spain for a winter swim. Wirtz competes with his sister for DJ duties. Blackwell stages a festive drone show for holiday lights. Jacquet's tradition involves Guadeloupe music, and Hart's involves curry goat.
Kelce says he is excited for his first holiday as a married man. Jisoo describes her perfect holiday as taking it easy, sleeping as long as she can, and ordering food with dessert arriving at the same time. Both comments come from the campaign itself, as WWD reported.
The campaign was shot in-house by Edward Cooke. Rather than a single launch, it will roll out through weekly video drops leading up to the holidays.
The brand's official online shops are already selling the look. Its holiday pages promote assortments under the line "Find Your Perfect Holiday Look" and describe "Tommy Icons to gift or keep, worn their way." The French site identifies a cable-knit crew-neck jumper as worn by Jisoo and lambswool knits as worn by Szoboszlai. The Czech site identifies The Four Pocket Jacket as worn by Kelce.
For shoppers, the campaign works as a guide to what each star is wearing. For the brand, it turns a set of well-known names into a series of short videos, released one week at a time through the holiday season.
